If you’ve been scrolling through TikTok majorly or pretty much any social media lately, you’ve probably noticed that everyone is suddenly “very demure, very mindful.”
It’s catchy, it’s oddly comforting, and it’s popping up everywhere! But what’s all the fuss about?
Actually, i have been following the trend closely, and I’m going to share with you the reasons why “very demure, very mindful” has taken over our feeds, and why everyone from Gen Z to influencers seems to be in on this very mindful moment.
What does Very demure, very mindful means in every sense of it? Discover.
How It All Started: The Jools Effect
So, like many things that take off in the wild world of TikTok, this whole “very demure, very mindful” thing can be traced back to a single, now-legendary video.
In early August 2023, TikTok creator Jools Lebron, or @joolieannie to those who know her, posted a simple, polished makeup tutorial.
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| Jools Lebron: TikTok Video Screenshots. She started the Very Demure, Very Mindful trend |
She showed off a look that wasn’t too flashy, just…right. Then, she described it as “very demure, very mindful,” and that phrase took on a life of its own.
Why? Because it was simple, it was refreshing, and it was just a little bit ironic.
We’re talking about Gen Z here, the generation who can make even modesty sound trendy and rebellious.
And Jools didn’t just leave it at makeup. She threw in a hilarious comparison to the cartoon queen herself, Marge Simpson, and her chain-smoking sisters, Patty and Selma, saying something like, “A lot of you go to the interview looking like Marge and go to the job looking like Patty and Selma, not demure.”
That clever little line had everyone nodding and laughing, and boom, “very demure, very mindful” was born.
READ ALSO: Who Truly Started the demure trend, Jools Lebron or Selyna Brillare
What is Demure? Mindful? What’s the Big Deal About it?
Now, let’s dig into the meaning of “demure.” Traditionally, “demure” means understated, modest, not too loud.
It’s the opposite of extra. But with Jools, it took on a fresh twist, it wasn’t about fading into the background; it was about standing out by being real, grounded, and just a little cheeky about it.
She made “demure” feel like a choice, not an obligation. It’s about feeling great without having to be over-the-top.
And when she added “very mindful”? Well, that was just the cherry on top. Mindfulness, as we know, is all about being present, intentional, and thoughtful.
So, put together, “very demure, very mindful” isn’t just an aesthetic; it’s an attitude. It’s a way of being “extra” by not being extra at all.
Why “Very Demure, Very Mindful” Took Off
Now, why did this phrase catch fire faster than your favorite reality show scandal? I’ve got a few thoughts:
The Anti-Flashy Movement: People are tired of everything being super in-your-face. Sometimes, less really is more. “Very demure, very mindful” is all about looking good without screaming for attention, and let’s be honest, that feels refreshing.
Relatable to a Fault: The humor in it? Totally relatable. Who hasn’t felt the pressure to look a certain way, act a certain way, or play a role to impress others? Jools nailed this in a way that feels accessible, like she’s poking fun but with kindness.
It’s Empowering, Too: Choosing demureness and mindfulness? It’s empowering. It says, “I’m choosing to keep it low-key, but I’m doing it my way.”
Gen Z Loves Irony: You can’t underestimate this generation’s love for irony. People are using “very demure, very mindful” to describe everything, even the way they wait in line for coffee or how they walk their dog. It’s like this little inside joke we’re all in on.
The Cultural Shift Behind Very Demure, Very Mindful
It’s clear this isn’t just a silly phrase; there’s a cultural movement here.
We’re at a point where so many people, especially Gen Z, want more authenticity and less of the fake gloss that social media sometimes promotes.
And this trend speaks right to that. Instead of shouting, “Look at me!” it’s quietly saying, “Hey, I’m here, and I’m comfortable in my own vibe.”
How to Be “Very Demure, Very Mindful” IRL
So, maybe you’re wondering how to bring a little of that “very demure, very mindful” magic into your own life.
Honestly, it’s simpler than you might think, and it comes down to a few key moves:
Choose Intention: Whether it’s your outfit or just the way you’re showing up, think about what you want to say (without actually having to say anything). It’s the art of “cool but casual” perfected.
Go Minimal: Being demure is about finding that sweet spot, just enough to feel good, not so much that you’re putting on a show. Think of it like a quiet confidence that’s genuinely hard to ignore.
Respect the Vibe: Mindfulness here isn’t just a buzzword; it’s about showing up with respect for where you are and who you’re with. It’s dressing up or down because it feels right for you, not because of anyone else’s expectations.
Have Fun with It: The irony is half the fun. Use “very demure, very mindful” when you’re having breakfast or simply sitting on your couch. It’s the kind of phrase that doesn’t need to be taken too seriously, so feel free to sprinkle it in wherever.
Here’s my Verdict About The Very Demure Trend
The slang phrase very demure, very mindful is more than just a trend, it’s a refreshing change from the loud and flashy vibe social media can sometimes push.
It’s a reminder that real confidence doesn’t need a spotlight or fireworks; it just needs a touch of intention and authenticity. And yes, maybe a little humor, too.
Hence, when next you’re getting ready or just going about your day, think “very demure, very mindful.”
It’s about a state of mind, a lifestyle, and yes, a little bit of a joke that we’re all in on.
Whether you’re dressing up for an interview or simply choosing what to snack on, take it easy, keep it cool, and remember: sometimes, the best way to stand out is by keeping it “very demure, very mindful.”
What do you think you?